Forecasting the fashion future: Big Data comes…

Forecasting the fashion future: Big Data comes to rescue fashion designers! – Big Data Made Simple – One source. Many perspectives.:

For years, fashion industry has had previous data and intuition at its disposal to predict customer demands which is now becoming quite irrelevant considering the fast-changing fashion trends and the tough competition in the market. More so, with more and more people getting brand conscious, it is becoming tougher for aspiring fashion designers to make a place on the mannequins. But they need not worry; Big Data is here to save the budding talent!

Unbelievable but true, Big Data is becoming an important part of one of the most intuition-based and unpredictable industry. In a world where clothes become outdated with the release of a new movie or the latest fashion week, even biggies like Burberry and Ralph Lauren have resorted to Big Data analysis. The runway at the fashion week, the latest edition of Cosmopolitan — are all losing their charm; designers these days release photos of their exclusive collections on Social Media (Facebook, Twitter, Instagram, Pinterest) which helps them know the trends and people’s response much before the curtain-raiser. Sentiment analysis through collection of the responses (likes, shares, comments, re-tweets) helps the industry to analyse every aspect of consumers demand— from the most loved colour to the most acceptable fit…

The Digital Human, Series 13, Episode 6 – Oracle