In early 1999, during the halftime of a University of Washington basketball game, a time capsule from 1927 was opened. Among the contents of this portal to the past were some yellowing newspapers, a Mercury dime, a student handbook, and a building permit. The crowd promptly erupted into boos. One student declared the items “dumb.”
Such disappointment in time capsules seems to run endemic, suggests William E. Jarvis in his book Time Capsules: A Cultural History. A headline from The Onion, he notes, sums it up: “Newly unearthed time capsule just full of useless old crap.” Time capsules, after all, exude a kind of pathos: They show us that the future was not quite as advanced as we thought it would be, nor did it come as quickly. The past, meanwhile, turns out to not be as radically distinct as we thought.
In his book Predicting the Future, Nicholas Rescher writes that “we incline to view the future through a telescope, as it were, thereby magnifying and bringing nearer what we can manage to see.” So too do we view the past through the other end of the telescope, making things look farther away than they actually were, or losing sight of some things altogether.
These observations apply neatly to technology. We don’t have the personal flying cars we predicted we would. Coal, notes the historian David Edgerton in his book The Shock of the Old, was a bigger source of power at the dawn of the 21st century than in sooty 1900; steam was more significant in 1900 than 1800.
But when it comes to culture we tend to believe not that the future will be very different than the present day, but that it will be roughly the same. Try to imagine yourself at some future date. Where do you imagine you will be living? What will you be wearing? What music will you love?
Chances are, that person resembles you now. As the psychologist George Lowenstein and colleagues have argued, in a phenomenon they termed “projection bias,”1 people “tend to exaggerate the degree to which their future tastes will resemble their current tastes.”
In one experimental example, people were asked how much they would pay to see their favorite band now perform in 10 years; others were asked how much they would pay now to see their favorite band from 10 years ago. “Participants,” the authors reported, “substantially overpaid for a future opportunity to indulge a current preference.” They called it the “end of history illusion”; people believed they had reached some “watershed moment” in which they had become their authentic self.2 Francis Fukuyama’s 1989 essay, “The End of History?” made a similar argument for Western liberal democracy as a kind of endpoint of societal evolution.
This over- and under-predicting is embedded into how we conceive of the future. “Futurology is almost always wrong,” the historian Judith Flanders suggested to me, “because it rarely takes into account behavioral changes.” And, she says, we look at the wrong things: “Transport to work, rather than the shape of work; technology itself, rather than how our behavior is changed by the very changes that technology brings.” It turns out that predicting who we will be is harder than predicting what we will be able to do.
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Why Futurism Has a Cultural Blindspot – Issue …
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