Category: beauty

Sometimes I just like to share beautiful thing…

Sometimes I just like to share beautiful things with our fans.

Damon Krukowski and Naomi Yang performing Cruel Queen – live, so with all the ‘noise’ and it’s meaning in place.

Digital Human, Series 17, Ep 2: The Analogue Human

Capturing the beauty and emotion of London’s y…

Capturing the beauty and emotion of London’s young men:

Rosie Matheson’s Boys series is, in this humble digihuman research monkey’s opinion, bloody gorgeous. The light is beautiful, and somehow in each shot she captures something with simmering intensity and yet an overriding intimacy and sensitivity throughout the whole series. She has an incredible talent for getting touching the heart of her subject in each shot. Beautiful example of why film is still such a beautiful, vital medium.

Digital Human, Series 17, Ep 2: The Analogue Human

Instagram Influencers Are All Starting To Look…

Instagram Influencers Are All Starting To Look The Same. Here’s Why.:

“Why be you when you can be me?”

That question was part of a ’90s social marketing campaign created by Concerned Children’s Advertisers and Health Canada. In the clip, two young girls are walking through a “boutique” that offers products and procedures to help consumers change their appearances and personalities.

“Don’t settle for just being yourself,” a woman’s voice says as one of the girls is examined by a makeup artist who covers her lips with bright red pigment. “Why be you when you can be me?” she says.

The ad campaign seems more relevant now than ever, with that question representing exactly the type of attitude social media is perpetuating: Why be you when you can be like all the popular, beautiful people, like Kylie Jenner?

Social media influencers these days are starting to look like beauty clones. You know the look: a full pout, perfectly arched eyebrows, maybe some expertly applied eyeliner, topped off with a healthy dose of highlighter and cheek contouring. With a few makeup brushes, a contour palette and some matte lip color, you can be well on your way to looking like everyone else.

Why, though, is looking like everyone else something we aim for? There are a number of factors that play a part, including a possible desire to fit in and a tendency to mimic celebrities and influencers.

Others have written about what has been dubbed “Instagram makeup” and “Instagram face” before, but the trend is still going strong. HuffPost spoke to Rachel Weingarten, a beauty historian, Renee Engeln, a psychology professor and author of Beauty Sick: How the Cultural Obsession With Appearance Hurts Girls and Women, and Dr. Michael Brustein, a clinical psychologist, to get some answers.

So, How Did We Get Here?

In the days before social media, as Weingarten explained to HuffPost, our beauty habits were defined by factors like geography and ethnicity. For example, she said, if you lived in a certain part of Asia, you may have used skin whiteners, or if you lived in France in the 1700s, you probably powdered your wigs.

“It kind of was isolated to a moment and a place and maybe your religion and beliefs,” she said, adding that around the late 1800s and part of the 1900s, magazines were opening people’s eyes to new things.

“But the time that things really started to affect beauty was probably the ’40s and ’50s, when celebrities started to show up in magazines as beauty ideals,” she said. “Then everybody started copying the celebrities.”

Thanks to the internet, Weingarten said, people no longer have to travel to see beauty trends from all over the world, nor do we need to wait for them to make their way to us. Because of that, we learn about trends that are popular in other parts of the world more quickly than we ever would have in the past, and we can participate in them. (Just think about Korean beauty and how quickly it exploded in the U.S. You can even buy specialty products at CVS and Walgreens.)

“The other thing that happened is people are no longer clearly defined by their ethnicity, their race, even their gender,” Weingarten said. “So, there’s this weird conformity where it used to be if you were Asian or Caucasian, that limited your beauty. If you had African-American hair, that made you look a certain way. You don’t have to do that anymore.”

“What we have now is a sort of aggressive version of what the ultimate in multicultural beauty could look like,” she added, explaining the popular makeup looks we see on Instagram ― again, it’s the sharp cat eyes, full matte lips and well-groomed brows ― could technically work on someone with any skin tone or nationality. In that sense, the look is accessible, which is perhaps why so many people online conform to it.

Digital Human: Series 16, Episode 1: Gentrification