I’ve met Jonathan Hirshon. I know what Jonathan Hirshon looks like. You probably don’t, and neither does Google or Facebook. That’s just how the PR professional wants it.
Hirshon is shorter than most, and balding. He wears glasses. He’s friendly, and well liked in the tech industry. Back in the late ’90s, he did in-house PR for Apple.
At 48, Hirshon was an adult well before the Internet was a mainstream tool. Though he’s a pro when it comes to getting his clients publicity, he’s dead-set against his own image being online.
It must have worked, since a Google image search for his name doesn’t return a single picture that’s actually him.